Under the agreement, Eros Now has secured the licensing rights to two of Dharma’s latest releases, Badrinath Ki Dulhania and Ok Jaanu along with 11 catalogue films which comprise Shah Rukh Khan starring blockbusters Kuch Kuch Hota Hai, Kabhi Khushi Kabhie Gham, Kal Ho Na Ho, Kabhi Alvida Naa Kehna and Duplicate. Eros International Plc (NYSE: Eros) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its cutting-edge digital over-the-top (Ott) South Asian entertainment platform, has collaborated with leading Indian film production entity, Dharma Productions for a content aggregation deal.
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